In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century.

Sometimes a project’s name tells you all you need to know about it, no matter how niche. Take Kryptomon, for example, the NFT game that recently completed a 24-hour sale in one second. You understand, based on its name, that some kinds of cutesy monstrosities evolving and fighting one another must be involved, and you know it must be blockchain-based. Clear, concise and to the point.

Facebook’s new name, Meta, doesn’t exactly fit on the same shelf. Granted, it does make clear that the company is setting sail for the Metaverse, but this destination still remains unclear. As many commentators have pointed out that at this point, the Metaverse is as vague as it is enticing or dystopian, depending on who you ask. The hint at a heavy virtual reality (VR)/augmented reality (AR) component from gadgets like the haptic gloves still only tells us not much of what the future holds.

The one thing that is clear about Meta’s name game is that it represents a statement of ambition. The company has already tried this trick with Libra, its prospective stablecoin backed by other tech giants when it found itself under some of the same scrutinies Meta has now. Renaming the coin into Diem was meant to highlight its ambition of independence, and it didn’t fly considering the project was still ultimately scrapped. Just like with Google and…

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