Adidas has entered the NFT league. On Friday, the sportswear firm will debut a new line of NFTs called Into the Metaverse, which will grant consumers access to a virtual fan club. NFT owners will be able to purchase limited-edition apparel, and Adidas claims that members will help define the products and experiences that the business creates for its NFT community.

Adidas Leads NFT Adoption

Adidas has unveiled Originals: Into the Metaverse, a non-fungible token (NFT) collection created in collaboration with non-fungible token (NFT) collections Bored Ape Yacht Club, PUNKS Comic, and crypto influencer Gmoney. Nearly 30,000 NFTs will be offered for purchase at a fixed price, with 20,000 reserved for early access sales to owners of partner collections.

Erika Wykes-Sneyd, VP of Brand Communications, Adidas Originals said,

“This is where people spend their time, how they want to express themselves and what’s going to force brands to act in ways that no one’s comfortable with yet, and it is already in our DNA to be a true collaborator brand.”

During the last week of November, the sneaker and sportswear company announced a team up with Coinbase, calling the metaverse “exciting.” Adidas also hinted at collaborating with The Sandbox, a metaverse game. Adidas announced a partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comic during the first week of December.

Last month, the footwear giant sold a collector token that might be used to redeem a future reward. Except that it was unclear when and how much…