Here’s one way to max leverage publicity around the launch of your keystone product: Throw in an NFT. 

And that’s just what Samsung has done, at least for consumers in South Korea. In partnership with crypto project Theta Labs, the electronics company will dole out commemorative non-fungible tokens (NFTs) to people who have pre-ordered either the Galaxy S22 smartphone or the new Tablet S8. 

The NFTs reportedly come equipped with “ongoing membership benefits and privileges,” according to CEO and co-founder of Theta Labs, Mitch Liu. A Theta spokesperson could not share further details with Decrypt as to what these benefits would be, however.

Theta Labs is the team behind the blockchain project Theta Network as well as a crypto-native video streaming service called Theta Labs is pushing its network within the esports and video streaming niche and incentivizes activity on its platforms through the native THETA token. 

The token is currently trading at $3.56, down more than 5% over the past 24 hours, according to CoinMarketCap.  

The latest NFT drop with Samsung is also expected to attract users to Theta’s NFT marketplace, ThetaDrop. 

That’s because customers who have pre-ordered Samsung’s Galaxy S22 or Tablet S8 can claim their NFTs by registering with ThetaDrop and applying a unique code generated through their “Samsung Members” app. 

Pre-orders have already opened on February 9, and the devices will officially launch on February 25.

This isn’t Samsung’s first entrance into the world of crypto, nor its first tie-up with the Theta Network. 

Samsung and…

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