Will podcasting 2.0 be the next use case for the Lightning Network? The statement might induce skepticism, but Kevin Rooke presents a surprisingly good case. Prepare to receive the gas you needed to start your own podcast. The technology is just getting started, and the people are just getting comfortable with it. However, the logic behind Rooke’s argument stands.
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He starts with a statement that will surprise no one. “The Lightning Network’s architecture allows creators to earn directly from their biggest fans, in new ways that aren’t even possible on a fiat payment system.” That much we can admit. We know that closed platforms provide convenience and a sizable audience. However, “Apple takes a 30% fee on in-app payments, YouTube takes a 45% fee on ad revenues, and Facebook keeps all their ad revenue without paying their creators a penny.”
On the other hand, “Email, websites, podcasts, and Bitcoin are all examples of open platforms.” They don’t offer an already captive audience, but, “anyone to plug into fully-formed networks of content and users with full interoperability between competing products.” This helps a lot. However, creators using these open platforms, “still rely on closed monetization platforms like PayPal, Amazon Affiliates, Patreon, or Google Adsense to earn income.”
The Lightning Network Comes To Save The Day
You already know this, the Lightning Network allows for micropayments that are almost free. Anyone can use it, and…