In brief

  • Parler is looking to attract a broader crypto audience to its platform using NFTs.
  • The first drop on the Parler-powered NFT marketplace DeepRedSky features Donald Trump.

Social media platform Parler announced today the launch of its new Solana NFT marketplace, DeepRedSky. The first collection, called “Official CryptoTrump Club,” is dedicated to the 45th president.

According to DeepRedSky, each CryptoTRUMP is unique, with images of former President Donald Trump in various settings. Within the 10,000 NFT collection, 250 are categorized as extremely rare NFTs.

DeepRedSky Chief Marketing Officer Christina Cravens tells Decrypt Parler sees some synergies between the decentralized space, free speech, and the idea of less big tech: “So whether you’re conservative or you’re liberal, we want a broader conversation. And this helps us to do that.” (Although, it should be noted that the platform isn’t called “DeepBlueSky,” which is perhaps too close to Twitter’s decentralized social media platform project, “bluesky.”)

Parler CTO Sam Lipoff explained that the platform would feature a wide range of NFTs in the coming months, and while Parler is happy to host political discourse, the team behind the platform wants to move past politics.

“I would say to be quite honest, the Parler site today is very heavily political. And you know, if that’s the way it is, that’s fine,” Lipoff said. “But I think, beginning in the next few months, you’ll see a variety of NFTs that we would call both partisan and non-partisan, and we hope that diversifies the audience a little bit.”


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