Tl;dr: A quick update about a key priority market from the International team. As we prepare to launch in Brazil, we have hired a Country Director, are building out an engineering team, and have engaged with regulators, financial institutions, and startup founders.

By Nana Murugesan,VP Business Development and International & Fabio Plein, Country Director for Brazil

At Coinbase, our goal is to promote economic freedom, and we believe the best way to do that is to get more people using crypto. That’s why it’s so important for us to expand internationally, and to make it easier for people around the world to join the crypto community.

As I shared in Lighting Up The Map: How Coinbase Plans To Scale Globally, we have adopted a go-broad and go-deep approach to further our mission around the world. Brazil is a go-deep priority market for us, which is why we’ve hired our new Country Director, Fabio Plein, to lead our work as we prepare to launch here.

Earlier this week, Fabio and I had the privilege to speak at the Valor Capital Crypto Conference about the opportunities for crypto in Brazil, as well as the importance of smart regulation, and our commitment to the Brazilian market. Valor Capital is a cross-border (US and Brazil) venture capital firm, founded by former US Ambassador to Brazil Clifford Sobel and Scott Sobel. Clifford and Scott were early investors in Coinbase, and have been immensely helpful in sharing their connections and expertise.

We believe the potential of crypto in Brazil is enormous. Crypto networks are open, allowing everyone to transact on shared…

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