VCR Group, the hospitality company founded by entrepreneur Gary Vaynerchuk, announced the live token sale of its latest members-only private dining club in New York City, called Flyfish Club. Prospective seafood-restaurant-goers must purchase their membership on the blockchain, sold as a nonfungible token (NFT).

VCR Group answered the question “Why NFT?” on the Flyfish Club website, stating:

“By utilizing NFT’s, FFC is able to create a loyal, member-community that we can provide special experiences for. NFT’s create new modernistic financial models, which will allow FFC to deliver an exceptional and sustainable product for years to come.” 

There appear to be two types of memberships available on the official website. The regular tier alleges to give members access to the main dining room, outdoor space and cocktail lounge, and special events for 2.5 Ether (ETH), or $8,474 at time of writing. The second, pricier tier — Flyfish Omakase — will grant access to all of the above plus a 14-seat omakase room and is now available for 4.25 ETH or $14,400.

According to its website, Flyfish Membership NFT holders can lease their token to non–tokenholders on a monthly basis, or they can resell it. There are also no reoccurring annual fees. And despite…


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