• The BitColors team has acquired crypto media outlet BTC Peers
• It is the first acquisition of a media platform by an NFT collection

Reaching and influencing a broader crypto audience remains crucial to chances at future success and it is interesting to see how NFT collections attempt to captivate a growing audience. Most projects focus on short-term hype to let artists and speculators capitalize on the momentum by flipping assets. Other projects take a long-term approach.

I follow updates of BitColors because the collection striving to be a different type of NFT project, and it’s interesting to see how it will turn out. I also bought 3 BitColors in order to fully dive into their community and maybe benefit from holding them someday.

At its core, the project lets users own and trade NFT colors, which remains anovel concept in the world of non-fungible tokens. Several projects leverage these NFT colors to add a unique aspect to their solution, whether a promising comic book, a depiction of time, Roman numerals, or a virtual collection of [rare] butterfly species. More importantly, the project is not another boring pfp avatar venture, of which there are quite a few in the NFT world today.

Influencing Crypto Enthusiasts Via Media

While BitColors has noted substantial success in the NFT world, continuing the move forward remains essential. The collection maintains a 215 ETH in volume traded on OpenSea to date.

One way to bring a broader audience to the BitColors NFT project – and any ventures derived from these NFT colors – is by influencing crypto-enthusiasts via…