In brief

  • The NBA has launched an NFT-centric Twitter feed and Discord server to promote various NFT and Web3 projects.
  • As part of the Discord launch, the NBA will release Ethereum NFTs to “celebrate” this season’s playoffs.

The NBA is going all in on NFTs.

Earlier this week, the NBA officially launched a new Twitter feed called NBAxNFT, where the league plans on “showcasing all things intersecting basketball and Web3, including NFTs, gaming, and the metaverse.”

As part of that initiative, the NBA has established a Discord server, which already has more than 30,000 members—and this afternoon, it announced plans to release Ethereum NFTs tied to the current season’s playoffs, which begin tomorrow.

While Dapper Labs’ NBA Top Shot is one of the biggest NFT projects to date, helping to establish the concept of digital sports collectibles and push NFTs into the mainstream, it now appears that the pro basketball league plans to expand into other NFT and Web3 initiatives—including Ethereum NFTs based on this season’s playoffs.

“To tip things off, we’re working on an NFT project to celebrate the NBA Playoffs,” reads the announcement. “We’re not quite ready to announce the specifics just yet—that’ll come soon.”

The post explains that the first 10,000 members of the server will be able to add an Ethereum wallet address to an allowlist by 5pm ET on Saturday, and those who make the cutoff will be “guaranteed access to mint an NFT from this project.” The NFTs will be free to mint, excluding Ethereum network gas fees.

Given that this new…

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