Payments giant Mastercard has filed 15 nonfungible token (NFT) and metaverse trademark applications with the United States Patent and Trademark Office, or USPTO.

Highlights of the filings include plans for a virtual community for interacting with digital assets, the processing of payment cards in the Metaverse, an online marketplace for buyers and sellers of downloadable digital goods, virtual reality events and more.

One trademark filing for the company’s “Priceless” slogan consists of multimedia files such as artwork, text, audio and video that are authenticated by NFTs. Another application illustrates plans for its red and yellow “Circles” logo to process card transactions used for payment of goods and services in the Metaverse and other virtual worlds.

An additional patent  intends to add the Mastercard name to cultural events, concerts, sporting events, festivals, and awards shows in the Metaverse, as well as to financial education seminars and programs.

As previously reported by Cointelegraph, Mastercard added 500 new hires in February to consult with banks and merchants about adopting crypto-enabled technologies and NFTs. But it is not the only major fintech firm that is applying for NFT or metaverse trademarks. Visa and American Express have submitted their own crypto-related USPTO filings.

Back in 2020, Visa first filed a patent application to create a digital currency and is currently developing a native digital currency on its card networks. In the case of American Express, there are seven applications related to its branding with virtual payment…

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