When Web2 social media giant Facebook rebranded to Meta, it apparently neglected to run its new logo by Web3 player Dfinity. 

The Switzerland-based Dfinity Foundation, the developer of the Internet Computer blockchain, has sued Meta for trademark infringement in U.S. District Court, alleging that the latter’s looping logo too closely resemble Dfinity’s infinity symbol.

Dfinity claims in the suit, filed April 29: “Meta and Dfinity seek to attract the same users, namely those who are looking for an innovative and different user experience, created by users, for users.”

Facebook’s foray into the metaverse, which brings with it the possibility of NFTs and other Web3 elements, threatens Dfinity’s brand, although that brand is perhaps worth less than before ICP launched in May 2021.

Top: Meta logo. Bottom: Dfinity logo. Image: Shutterstock

Dfinity has raised $195 million in funding since 2018, with the goal of creating a decentralized blockchain that overturns conventional cloud computing, which requires centralized servers owned by Amazon, Google, and the like.

Like Ethereum, the Internet Computer offers smart contracts and the ability to create decentralized applications that work atop the blockchain. There, you’ll find DeFi lending apps and exchanges, NFT markets, and blockchain games. Unlike Ethereum, it’s already using a proof-of-stake consensus mechanism that gives it an advantage in terms of transaction speed and affordability. Moreover, the network is ostensibly designed to scale automatically as more applications use it.

But it has yet to catch on. After the ICP…

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