In brief

  • Misfits Gaming Group has announced a partnership with blockchain platform Tezos.
  • They’re collaborating to launch Block Born, a platform focused on Tezos-based video games.

Another major esports team has signed a partnership in the crypto world, as Misfits Gaming Group today revealed a multi-year partnership with Tezos. But unlike many crypto/esports deals that are largely focused on sponsorship activations, this alliance also will see Misfits launch and support blockchain games via a new Tezos-powered platform.

Tezos has been named Misfits’ official blockchain partner in the deal. Vas Roberts, executive vice president and head of global partnerships for Misfits Gaming, told Decrypt that the agreement will include brand placement on player jerseys, as well as content series and tournaments that will “​​help to engage and educate fans throughout our individual communities.”

Misfits Gaming, which competes in top games like League of Legends and Call of Duty, will also rebrand its $10 million MSF/IO gaming incubator program as the MSF Tezos Incubator Hub. The renamed initiative will expand beyond its current focus on gaming and esports startups to also invest in startups building on Tezos.

Misfits and Tezos also agreed to collaborate on launching Block Born, a Tezos-based platform set to launch in August. It’s designed to “plant a flag” for Misfits in the burgeoning market for blockchain-based games, said Block Born Senior Vice President Will Pazos.

Crypto and NFT games have been in development for years, but really took flight last year with the…

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.