RadioShack was a technology hallmark in the late 1990s. Big box stores dominated the emergence of new technological innovations, when personal computers, cell phones, printers, and the like all started to hit the market and were host to a fast race to be a leader in innovation.
However, in recent years, big box presence has dwindled, and RadioShack has been largely seen as a legacy brand that failed to shift to consumer demand – investing in brick and mortar without optimizing their online shopping experience.
Could the century-old consumer goods brand keep it’s heart pumping through… DeFi?
RadioShack Is Now A DeFi Product?
RadioShack’s website is now front and center an announcement for a new DeFi protocol, which will host the RADIO token. A waitlist is available for early notifications, Discord and Telegram communities are established, and yes – there’s a RadioShack DeFi whitepaper on Github. The platform will look to infuse the RADIO token as a ‘hub’ of essentially a hub-and-spoke model that takes a unique approach relative to traditional DEX’s:
Oh, and you can still shop online for your technology hardware needs too.
It’s the latest unique and unexpected twist in crypto, as DeFi continues to have a strong performance to close out the year. Protocols that have a major emphasis on DeFi products, including the likes of Avalanche (AVAX) and Terra (LUNA) have entered the top 10 in crypto market caps recently.