In brief

  • Notable NFT project Cool Cats has signed with CAA for licensing and merchandising opportunities.
  • Cool Cats has generated more than $300 million in trading volume to date.

Following the lead of projects like the Bored Ape Yacht Club, CryptoPunks, and World of Women, the creators of Ethereum NFT project Cool Cats have signed major representation as they explore ways to expand the brand into other industries.

The Cool Cats makers have signed with Creative Artists Agency (CAA) to explore potential licensing and merchandising opportunities, including things like animated content, brand deals, publishing, and events.

“The world that we’re building is full of imagination and full of just things to explore,” artist Colin “Clon” Egan told The Hollywood Reporter. “It’s going to be more of an experience, rather than just a JPEG.”

Cool Cats launched in July 2021 and saw a swell of attention last fall, including a single NFT sale of more than $1.1 million worth of ETH, plus a partnership with Time magazine. All told, the collection of 9,999 NFT images has generated about $318 million worth of secondary sales to date, per data from CryptoSlam.

Notable Cool Cats holders include actress Reese Witherspoon, Reddit co-founder Alexis Ohanian, and DJ Steve Aoki. Cool Cats recently launched a secondary Cool Pets project, with 20,000 total NFT images spanning a wider variety of creatures. That project has yielded more than $81 million in secondary NFT sales to date.

Holders of Cool Cats have a non-exclusive license to use their owned images for various commercial…

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