Colin Fitzpatrick is a Dubliner based in Dubai who turned a bad time during quarantine into a business that promises to bring your favorite artists to a metaverse near you. His company Animal Concerts, which launches in January, is in the process of signing world-class artists to perform in the decentralized worlds of the Metaverse.
Among the first to get the Animal Concerts treatment was Grammy-winning rapper Future, who performed at an in-person Animal Concerts-themed Halloween party in Miami, which was filmed in such a way that it can later be broadcast in the Metaverse. In this startling new land, there are no COVID restrictions nor travel bans, and artists can sell NFT memorabilia to fans with little overhead, investment or middlemen.
Virtual concerts have already begun to appear, most notably Ariana Grande’s October 2021 performance in Fortnite. Around 78 million Fortnite users attended Grande’s show, with some commentators speculating that she was set to earn over $20 million from the virtual gig.
Travis Scott pulled in $20 million for a Fortnite performance in 2020, and Ed Sheeran similarly took to the virtual stage of Pokemon Go in November 2021. When Swedish star Zara Larsson held a concert on Roblox, she earned seven figures for sales of “in-game items like hats, backpacks and sunglasses” which started at just $1.
Fitzpatrick says that he is in the last stages of signing a concert with a top-100 Grammy-winning artist who I agree not to name. In preparing for the concert, she would “go…