Chainalysis’ head of international policy Caroline Malcolm expects Australia’s new rules governing crypto advertising, promotion and consumer safeguards to follow a similar path to the United Kingdom when they come into place within the next year. 

“I think we’re more likely to see something along the lines of the UK model which is really focusing on a crackdown on misleading advertising or advertising which doesn’t present the risks alongside the opportunities.”

During the Chainalysis Links event in Sydney on June 21, Malcolm told Cointelegraph that this meant treating crypto products and services in a similar way to financial products and services when it comes to advertising and promotion.

In March, U.K.’s Advertising Standards Authority (ASA) released new guidance requiring advertisers to clearly state the level of risk associated with investing in cryptocurrencies. Malcolm noted that Singapore took a different approach by effectively banning all public marketing of crypto to retail customers.

“It’s not about banning advertising or banning the sale of particular assets to particular parts of the community, but really about making sure that there’s no misleading advertising, that there are disclosures about what you’re actually buying when you’re getting into the sector,” she said.

Malcolm said that in addition to rules on advertising, there will also be a number of consumer protection measures put in place, such as a requirement for crypto exchanges to verify that their customers understand the risks of investing as part of their onboarding process….


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