Bored Apes take on the restaurant and movie business

The Bored Ape Yacht Club, or BAYC, NFT holders own the intellectual property rights to their specific apes and can use the likeness of their ape(s) for commercial purposes. One such BAYC member, Andy Nguyen, decided to open a Bored Ape-themed restaurant aptly named Bored & Hungry in Long Beach, California. 

Nguyen is a food entrepreneur who has co-founded various other culinary concepts in the Orange County area. He is the owner of Bored Ape #6184, which he purchased for $267,000, and also owns two Mutant Apes. The opening took place this past weekend and Bored & Hungry is the first restaurant to accept both Ether (ETH) and ApeCoin (APE) as a form of payment. 

Nguyen revealed to HypeBeast that his purpose is to “show people that you can create a brand/business out of this IP. Taking away the stigma of, ‘It’s just a jpeg.’”

In other BAYC news, Yuga Labs has partnered with Coinbase to produce a film trilogy featuring the BAYC community. The first movie in the trilogy, with the length of a short, will premiere at the NFT.NYC conference in June.

The official website denominated the upcoming franchise as “The Degen Trilogy” but doesn’t offer details as to what it will be about, merely saying “something is coming” and “probably nothing.” Reminiscent of the Yuga Labs’…


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