It may be crypto winter, but traditional financial institutions are sticking around and continuing to influence the space, says Ava Labs President John Wu.

Ava Labs operates the Ethereum sidechain Avalanche, a smart contract platform designed around sustainability and speed that’s home to services for staking, lending, and trading cryptocurrency, including dapps SushiSwap and Nexo. AVAX, up more than 9% over the last 24 hours, according to CoinMarketCap, now has a market cap in excess of $6 billion.

Wu said companies like JPMorgan Chase and Société Générale-Forge, a subsidiary of one of France’s largest investment banks, are examples of how financial institutions are still innovating during crypto winter and paving the way for broader crypto adoption.

“The institutions who are trying to apply the blockchain technology to either streamline or to do new tokenization of real world assets, their interest has absolutely not waned,” Wu told Decrypt at Avalanche House in Brooklyn on Friday.

JPMorgan already uses its own stablecoin, JPM Coin—backed 1:1 by the U.S. dollar—as a tokenized form of U.S. dollar deposits helping facilitate transactions for institutional clients. Wu sees the project as a notable on-ramp for institutional investors looking to ease into crypto.

He referenced recent efforts from JPMorgan with the Monetary Authority of Singapore and DBS Bank Limited, the multinational banking and financial services company, to set up a DeFi project around wholesale lending geared toward financial institutions.

“You have big massive asset management firms…

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