American Express, the world’s second-largest payments processor, has filed seven trademark applications linked to virtual services and its iconic Centurion logo, joining financial peers JP Morgan, Visa, and Mastercard in exploring Web3 applications of its IP.

U.S. Patent and Trademark Office filings dated March 9 hint at how American Express may develop its footprint in the metaverse, a future vision of the Internet that could be more immersive by using virtual reality (VR) and augmented reality (AR) headsets.

Included in the filings, verified by Decrypt, are requests by American Express to secure trademarks on software for credit cards, travel, concierge services, a virtual environment for recreation and entertainment, and an NFT marketplace. Also included in the filings are plans to offer wallet services for digital and blockchain assets, a virtual currency exchange, and digitized and utility token trading services.

While some major banks have been hesitant when it comes to cryptocurrency, others have engaged with blockchain-based techs.


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