Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse.

Although details on the supply are sparse at this time, it has been revealed that the digital asset will serve as an access token, promising holders’ exclusive access to future merchandise, physical and digital product and services, rewards within the newly attained land plot in The Sandbox, and more.

The collection’s sale will commence via the company’s official website on Dec. 17 at a price of 0.2 ETH, equivalent to approximately $810 at the time of writing.

Cointelegraph spoke to NFT influencer GMoney to discuss his expectations for Adidas’ emergence into the NFT market:

“They have been very thoughtful and deliberate on their entrance into the space. I think they will help empower communities and creators by building together.”

On Dec. 2, Adidas Originals announced their foray into the metaverse with partnerships with Bored Ape Yacht Club, GMoney and PUNKS Comic, stating that digital worlds that constitute the metaverse will be a place “where anyone can express their most original ideas and be their most authentic selves.”

Alongside this, it was revealed that Adidas purchased Ape #8774 — a blue-furred, heart-bespectacled ape with a fisherman’s hat and gold hoop earning — on Sept. 17 for 46ETH, a little over $150,000 at the time.

Upon the announcement, the ape was displayed in an Adidas tracksuit sporting the logos of the three respective partners, as well as a side-ways Adidas logo.


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