Terra’s native staking token, LUNA, was one of the best-performing cryptocurrencies of 2021, with gains north of 13,000%. Terra has also surpassed Binance Smart Chain (BSC) in total locked value with $17.62 billion, making it the second-biggest DeFi chain just after Ethereum. 

Much of this growth is due to Terra’s ecosystem, with a community of developers continually building decentralized applications on top of Terra. But it may come as a surprise to know that before there were hundreds of apps built on Terra, there were only two that existed at the start of 2021 in the Mirror Protocol and Chai.

Mirror allows users to create synthetic assets, mimicking the price behavior of traditional and digital financial assets. Traders use Mirror to gain exposure to these markets without holding or owning the underlying asset. Chai, on the other hand, is a payments app operating in South Korea with more than 2.5 million users. These apps were created on the basis of real-world utility, providing practical use for users and furthering cryptocurrency adoption.

Anchor Protocol

Its third core app, Anchor Protocol, was only launched on the mainnet in March 2021, but it quickly became a popular yield farming protocol in the decentralized finance (DeFi) space. Anchor is designed to generate yields in Terra’s stablecoin, TerraUSD (UST), by locking up an equivalent LUNA or Ether (ETH). So far, the total collateral value locked in Anchor has grown to $5.2 billion, according to the official website, which is already a 4,375% change from the first day of its launch.

Collateral growth coincides with the expansion of its user base, increasing daily at about 440 users, which, compared to Mirror, is growing at nearly three times the pace. The increase in the user base can also be seen to grow alongside the gradual rise in Terra’s transactions.

Growth in the number of applications

Following the core apps, multiple new projects have sprouted in the Terra ecosystem in the categories of gaming, metaverse, DeFi, nonfungible tokens and many others. There are also multiple cross-chain communication protocols that enable Terra assets to freely migrate to other chains. For instance, Solana bridge protocol Wormhole v2 facilitates asset transfers across Terra, Solana, Ethereum, BSC, Polygon, Avalanche and Oasis. This was made possible by Terra’s Columbus-5 mainnet upgrade.

Developers have also built projects with the core Terra apps as a base. One example is Orion Money, which utilizes the Anchor Protocol to generate higher returns for other stablecoins such as Tether (USDT), Binance USD (BUSD), USD Coin (USDC) and Dai. It does this by utilizing EthAnchor, converting stablecoins into Wrapped TerraUSD (wUST) and then depositing it to Anchor where the APY is up to 20%.

Why did Terra grow?

Back in July 2021, Terraform Labs, the company behind the Terra blockchain, raised $150 million from several investors, including Arrington Capital, Lightspeed Venture Partners and Pantera Capital. The funds were for incubating projects on Terra, which have likely spurred further development.

However, Do Kwon, founder and CEO of Terraform Labs, believes it is something more fundamental. In an interview, Kwon said that what fostered Terra’s strong community is rooted in the concept of decentralized money, which Terra is able to achieve with its algorithmic stablecoins.