We ask the buidlers in the blockchain and cryptocurrency sector for their thoughts on the industry… and throw in a few random zingers to keep them on their toes!


 

This week, our 6 Questions go to Sonali Giovino, head of communications at Defiyield, a cross-chain asset management protocol that empowers users to be a part of the DeFi ecosystem.

 

Sonali Giovino has been working in the crypto space since 2017 when she began holding weekly educational workshops, which lead to public speaking events on cryptocurrency and blockchain and her production of Vancouver’s first Blockchain Yacht Cruise Conference. She brings 20+ years of experience as a technical communicator to her position at Defiyield, previously holding roles in marketing, project management, business development and event coordination. She is passionate about growing the DeFi community and introducing others to asset management and has emerged as a recognizable female thought leader in the tech space as a result. 

 


1 — What is the main hurdle to mass adoption of blockchain technology?

I think the main hurdle to mass adoption of blockchain technology is that there are still so many people who don’t understand what blockchain or DeFi is, how it works, and what benefits it can bring to our society. The more we can support the industry through education, the more widespread adoption can be. That’s one of the biggest reasons I got involved in the space and with Defiyield specifically as a main focus is consistently educating new and existing users. It is still early for blockchain, and I believe consistent,…


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